January 8, 2016

Life and business are what you make of them

Due to a clerical error, a man gets to choose whether he spends eternity in heaven or hell. He asks if he can take a quick peek at both before he chooses. They show him the canteen in hell first. It’s a massive banquet table with fabulous food and beautiful ornate chairs. The smells make […]

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November 14, 2015

#AndyTalks 001 – Just Do It!

In Nov-2015 I created my first “talking head” video. I just used my iPhone 5S with the inbuilt mic. I then bought a lapel mic that didn’t fit into the iPhone jack (grrrr). I’ve since found out there’s an adapter that can be used, but ordered a MOVO PM10 lapel mic anyway. The next test […]

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October 2, 2014

The Need For Speed

Performance is revenue, cost, profit, ROI. Key Performance Indicators (for paid search) are Estimated Impression Pool (available searches), Impression Share, Impressions, Avg Pos, Clicks, CTR, Conversions, Conversion Rate, Average-Life-Time-Value. (These are metrics, and calculated metrics.) (Do not confuse Key Performance Indicators (KPIs) with actual Performance!)

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May 29, 2014

Pick The Right Customers

Back in 2009 I was doing a business course led by Blaise Brosnan. The course resembled a “round-table” of 15 local business owners or entrepreneurs. Over the course of 6 months, we would meet up every Tuesday evening in a fantastic hotel venue to hear more from Blaise.

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