Due to a clerical error, a man gets to choose whether he spends eternity in heaven or hell. He asks if he can take a quick peek at both before he chooses. They show him the canteen in hell first. It’s a massive banquet table with fabulous food and beautiful ornate chairs. The smells make […]
Continue readingThis video is a MOVO PM10 with iPhone 5S audio comparison against the in-built mic and the standard Apple hands-free kit. There’s a lot of audio tests comparing mics with the inbuilt mic, which doesn’t seem very fair. Everyone has the standard hands-free kit, and we should be testing against that to see if it’s […]
Continue readingIn Nov-2015 I created my first “talking head” video. I just used my iPhone 5S with the inbuilt mic. I then bought a lapel mic that didn’t fit into the iPhone jack (grrrr). I’ve since found out there’s an adapter that can be used, but ordered a MOVO PM10 lapel mic anyway. The next test […]
Continue readingPerformance is revenue, cost, profit, ROI. Key Performance Indicators (for paid search) are Estimated Impression Pool (available searches), Impression Share, Impressions, Avg Pos, Clicks, CTR, Conversions, Conversion Rate, Average-Life-Time-Value. (These are metrics, and calculated metrics.) (Do not confuse Key Performance Indicators (KPIs) with actual Performance!)
Continue readingBack in 2009 I was doing a business course led by Blaise Brosnan. The course resembled a “round-table” of 15 local business owners or entrepreneurs. Over the course of 6 months, we would meet up every Tuesday evening in a fantastic hotel venue to hear more from Blaise.
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