Monthly Archives: October 2014

October 2, 2014

The Need For Speed

Performance is revenue, cost, profit, ROI. Key Performance Indicators (for paid search) are Estimated Impression Pool (available searches), Impression Share, Impressions, Avg Pos, Clicks, CTR, Conversions, Conversion Rate, Average-Life-Time-Value. (These are metrics, and calculated metrics.) (Do not confuse Key Performance Indicators (KPIs) with actual Performance!)

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