October 2, 2014

The Need For Speed

Performance is revenue, cost, profit, ROI. Key Performance Indicators (for paid search) are Estimated Impression Pool (available searches), Impression Share, Impressions, Avg Pos, Clicks, CTR, Conversions, Conversion Rate, Average-Life-Time-Value. (These are metrics, and calculated metrics.) (Do not confuse Key Performance Indicators (KPIs) with actual Performance!)

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May 29, 2014

Pick The Right Customers

Back in 2009 I was doing a business course led by Blaise Brosnan. The course resembled a “round-table” of 15 local business owners or entrepreneurs. Over the course of 6 months, we would meet up every Tuesday evening in a fantastic hotel venue to hear more from Blaise.

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May 1, 2014

It’s Hard To Be Simple

I’ve spent the last few evenings trying to create a paid forum. You’d think it would be quite simple. But so many software providers don’t speak a language I understand… and I worked in IT!

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