May 4, 2018

Funnels don’t convert

Funnels or landing pages don’t convert, people do.

From Visitors.

… into Enquirers.

… into Buyers (the first purchase is a test).

… into Customers (people with a custom of buying from you AKA Repeat Business).

… into Referrers.

… into Champions.

There are no “secrets” other than to think of them as people and not clicks or “traffic”.

Just remember that the most important formula in business is:


where R+R is Repeat Business plus Referrals.