- by Andy
Funnels or landing pages don’t convert, people do.
… into Enquirers.
… into Buyers (the first purchase is a test).
… into Customers (people with a custom of buying from you AKA Repeat Business).
… into Referrers.
… into Champions.
There are no “secrets” other than to think of them as people and not clicks or “traffic”.
Just remember that the most important formula in business is:
where R+R is Repeat Business plus Referrals.