January 27, 2018

Help people before building platforms

A local business owner approached me last month. He runs a really small local printer and toner shop, and is branching out to PC repairs. He wanted the best price for a landing page and AdWords campaigns. I told him I was building a local directory for the county, and offered to create a listing […]

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January 21, 2018

Video SUCS

Superior Unexpected Customer Service (SUCS) As far as I’m concerned “Business is about building relationships.” I’ve been sending a manual email to everyone who signed up to my course, and to all the buyers. That’s over 150 emails by hand. Except as Gary V says “Marketers ruin everything” – It’s nigh on impossible to send […]

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January 19, 2018

Steps taken building my subscription businesses

My process to date has been more accidental than designed: 1) Go help people. 2) Figure out what people will pay to get help with (ideally something they’ll pay monthly for). 3) Go help people in forums. Find out the common issues and problems. Answer them there and then. Create content to answer repeated questions. […]

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January 18, 2018

What is the difference between consulting and contracting?

OK, here’s my own definitions: An Employee is on the payroll. You’ve typically got sick pay, a pension, annual appraisals, and are on an annual salary paid monthly or weekly. You also go on training courses that are paid for, and you’re still paid when you go on them. A Contractor does pretty much the same work […]

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