- by Andy
I’ve had a few conversations recently about whether it’s better to stick to one platform/ watering hole, or spread yourself across many.
I don’t consider myself a social media dude, and am literally making this up as I go along, but here’s what I replied about my experience to date:
I’ve been in an entrepreneurial forum for just over 4 years and posted over 6,00 times. It was my “one place” online for all that time.
Now I’ve started posting in other places I’ve been surprised how many forum members have recognised me in those other places and commented. (Having my real name as my forum username certainly helps with that!)
I’ve also had a lot of people PM me from those new places who’ve never come across me before but like my content.
To date I’ve not intentionally used the content to sell, but to just help people, and be a part of the community in this entrepreneurial forum.
Unintentionally, I stumbled across what many already know – that helping people with XYZ gets you known as “The XYZ Guy/Gal” and people then start referring you to other people.
And that posting un-related but helpful stuff just helps people to know you and your values better.
I also found I was repeating myself so created posts that I could link to repeatedly.
When I was in a few Facebook groups I linked out to threads in the forum because I didn’t want to repeat myself. I’ve since realised content should be native and added into each platform and tailored to the platform and new community.
I’ve recently started posting on LinkedIn, and have already started getting likes, comments, PMs, and enquiries.
If we stay on one platform then I think people on that platform would end up getting to know us better. And it would create more of a community if we owned that platform (forum, Facebook group, etc).
If I was to 10x my efforts then I could post 10x as much (or 10x the quality of the posts) in one place.
Or I could take the amount of content I create naturally and post it (selectively and more delicately than I have to date) in 10x locations.
Reddit? Quora? Twitter? Instagram? Why not? They’re just more channels to the people that may or may not be helped by what I have to say. Each with their unique ways of working and etiquettes.
This reminds me of a podcast episode by Russell Brunson where he tells what he’s learned from Gary V – that each social network and channel online is akin to the early TV channels. There’s not that many (at the moment) and it’s worth being on all of them.
Something else he learned is that LinkedIn people stay on LinkedIn. Email people like emails. Facebook people like Facebook. Russell was trying to get everyone from each platform onto his email list, but realised many people won’t do that, and if they do, then they will not open the emails later on.
For me, I’ve produced content every single day for over 4 years. In that forum, I’ve PMd over 2,000 people who’ve followed or rep’ me. That just started with manners, and has lead to a lot of referrals and “good karma”.
Writing for me gives me clarity. It’s one of those things I can’t NOT do it seems. Putting it on steroids for me could simply mean just posting it where it can help more people.
I see it as a bit of a disservice that I don’t do that extra twist of posting wherever people happen to be – if what I post can untangle people and save them from losing money or time.
Maybe there’s an 80/20 for content as well? 20% writing it, 80% publishing/distributing it?