September 15, 2017

Know how you work

Years ago I took Perry Marshall’s marketing DNA test and was dumbfounded. 15 years doing hardcore IT support writing and following procedures and processes. Then the report tells me I’m best under fire, thinking on my feet, and that I often don’t know what I’m going to say next. I was dumbfounded because: 1) I […]

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September 14, 2017

Who already has your clients?

“Who already has your clients?” (Paraphrasing Jay Abraham) Who can you create a win-win with? I’m just off the phone with an agency owner who has 1,000 website clients. He’s never offered AdWords to them.   He’s excited about offering more value to his clients. He’s excited to get 20% of any recurring revenue I make […]

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September 13, 2017

Sales is a screening process

“Find out as soon as possible whether the person in front of you sees the value in what you do, or just the cost.” (Blaise Brosnan) One of the most influential people in my business career is a business consultant based here in Ireland. I could drop a nugget of his every single day, and […]

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