May 5, 2018

I love freelancing

I GET PAID by business owners to: • Find out what problems they are willing to pay for. • Find out how to solve those problems. • Find out which of those problems are held by many business owners. • Build processes to solve those common problems. • Hire other freelancers to help me solve […]

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May 4, 2018

Funnels don’t convert

Funnels or landing pages don’t convert, people do. From Visitors. … into Enquirers. … into Buyers (the first purchase is a test). … into Customers (people with a custom of buying from you AKA Repeat Business). … into Referrers. … into Champions. There are no “secrets” other than to think of them as people and […]

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May 4, 2018

Grow your business brain-dump

Some thoughts I sent someone struggling to grow his business: 1) From the book “The ONE Thing”: What’s The ONE Thing you can do in your business that, if done, will make everything else unnecessary or easier to do? If you don’t know what your ONE Thing is, then your ONE Thing is working out […]

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May 4, 2018

Can you work from your phone?

A couple of thought provoking lines from James Schramko’s book and/or podcast (I can’t remember where): 1) If you’re still logging into your website you’re doing it wrong. 2) Can you just work from your phone? I’m trying to work mostly from my phone. That means outsourcing and delegating more of the coal-face work. I […]

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January 27, 2018

Help people before building platforms

A local business owner approached me last month. He runs a really small local printer and toner shop, and is branching out to PC repairs. He wanted the best price for a landing page and AdWords campaigns. I told him I was building a local directory for the county, and offered to create a listing […]

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