Andy Black

Author Archives: Andy Black

January 17, 2018

Don’t automate too soon

Everyone seems to be running towards marketing and sales automation. Auto-responders, sales pages, and online “funnels” seem to be the magic bullet for those seduced by the dream of passive (or at least automated) income. I see the above as ways to scale – once you’ve made sales. You can’t beat meeting the people you […]

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January 16, 2018

My take on speed reading

I let the “have to finish the book” rule go years ago. If you get one insight on page one, then drop the book and go implement. If that means picking up a different book to solve a specific problem in front of you, then so be it. Keep moving. Speeeed. “I am speeeed.” (Lightning […]

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January 15, 2018

The best way to learn how to drive traffic?

I went down the route of learning to drive “traffic” by providing lead generation as a service to business owners. I dabbled with affiliate marketing years ago but much prefer the freelancer/agency route. Here’s why: 1) I’m building direct relationships with business owners – rather than with affiliate networks. 2) I get to find out […]

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January 14, 2018

My Infinity Project

First off, thanks to James Shramko for coining the term “Infinity Project”. I love this name. It implies we’ll do it forever, and might have been doing it for a while already. “Side hustle” doesn’t do it justice, and isn’t a fitting description for that thing we can’t NOT do. # HOW I GOT TO […]

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January 13, 2018

1x €5k client vs 10x €500 clients

My thoughts on acquiring 1x €5k client vs 10x €500 clients: I’ve been slowly weaning myself off the €3-5k/mth gigs. Yes, it’s great to get the revenue for a while, but when they’re spending that much with you as their freelancer (and even more on ads), then the client wants to own the AdWords campaigns […]

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