Andy

Author Archives: Andy

January 19, 2018

Steps taken building my subscription businesses

My process to date has been more accidental than designed: 1) Go help people. 2) Figure out what people will pay to get help with (ideally something they’ll pay monthly for). 3) Go help people in forums. Find out the common issues and problems. Answer them there and then. Create content to answer repeated questions. […]

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January 18, 2018

What is the difference between consulting and contracting?

OK, here’s my own definitions: An Employee is on the payroll. You’ve typically got sick pay, a pension, annual appraisals, and are on an annual salary paid monthly or weekly. You also go on training courses that are paid for, and you’re still paid when you go on them. A Contractor does pretty much the same work […]

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January 17, 2018

Don’t automate too soon

Everyone seems to be running towards marketing and sales automation. Auto-responders, sales pages, and online “funnels” seem to be the magic bullet for those seduced by the dream of passive (or at least automated) income. I see the above as ways to scale – once you’ve made sales. You can’t beat meeting the people you […]

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January 16, 2018

My take on speed reading

I let the “have to finish the book” rule go years ago. If you get one insight on page one, then drop the book and go implement. If that means picking up a different book to solve a specific problem in front of you, then so be it. Keep moving. Speeeed. “I am speeeed.” (Lightning […]

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January 15, 2018

The best way to learn how to drive traffic?

I went down the route of learning to drive “traffic” by providing lead generation as a service to business owners. I dabbled with affiliate marketing years ago but much prefer the freelancer/agency route. Here’s why: 1) I’m building direct relationships with business owners – rather than with affiliate networks. 2) I get to find out […]

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