May 17, 2018

Beware “creeping elegance”

The main thing I picked up from “The 4-Hour Work Week” was to combine Parkinson’s Law and the 80/20 Rule. Parkinson’s Law states that our work will expand to take up all the time we allocate to it. The 80/20 states that you’ll get 80% of the work done in 20% of the time, and […]

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May 9, 2018

How I help people in forums and Facebook groups

I just posted the following in a cleaning business owners Facebook group in response to someone asking how to grow their business without advertising. … Things to note: 1) I can’t help myself but chatter in forums and Facebook groups and respond when people have questions. I go all-in on my tendencies. 2) What started […]

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May 6, 2018

Learn, Sell, Scale

A couple of years ago it dawned on that my job was no longer to DO the work. My job was to GET the work. Now my job is to setup the business to get the work and do the work, so that I’m no longer needed. Here’s one of the sliding scales I think […]

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May 5, 2018

I love freelancing

I GET PAID by business owners to: • Find out what problems they are willing to pay for. • Find out how to solve those problems. • Find out which of those problems are held by many business owners. • Build processes to solve those common problems. • Hire other freelancers to help me solve […]

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May 4, 2018

Funnels don’t convert

Funnels or landing pages don’t convert, people do. From Visitors. … into Enquirers. … into Buyers (the first purchase is a test). … into Customers (people with a custom of buying from you AKA Repeat Business). … into Referrers. … into Champions. There are no “secrets” other than to think of them as people and […]

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