March 31, 2016

#AndyTalks 022 – Simple explanations

TRANSCRIPTION Chris asks how I state things simply and clearly and thinks that other copywriters and entrepreneurs would be interested in learning that as well. @Mattie asks something similar; she asks, “How do you write without rambling and stay on topic and stay focused?” First off, Chris and @Mattie, thanks very much for the questions; […]

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March 29, 2016

#AndyTalks 020 – Tell people what to do

TRANSCRIPTION Wow, blue skies. Going to drop the kids off at their minder and then go for a run, beautiful. The kids are still off this week, so not dropping them at my sister-in-law at half-seven in the morning, that’s just too long a day for her to mind them. Kind of threw my day […]

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March 20, 2016

#AndyTalks 016 – You don’t need to be an expert

People typically underestimate the value they can add. Often they feel they need to be an expert to help someone. That’s not the case. In this video I talk about how I got started in my current business, before I’d even heard of AdWords. TRANSCRIPTION I find people typically underestimate the value they can add. […]

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March 20, 2016

#AndyTalks 015 – Who can you help?

I regularly PM people in an entrepreneurial forum. A common theme is that people don’t know where to start when they create a business. In this video, I’m taking a morning walk along the canal, and discussing a way to get started in business. TRANSCRIPTION I regularly PM people in an entrepreneurial forum that I’m […]

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February 25, 2016

#AndyTalks 010 – Local Lead Gen

TRANSCRIPTION Josh asked for some thoughts about how I track conversions for a local service business. If you’re a local service business, typically you want people to ring you. You want to get on the phone to them because that’s how you’re going to sell to them best and also the people who are willing […]

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