I’m not building an agency

A great book I read a few months ago was “The Automatic Customer”.

As well as all the countless insights and inspiration I got from that short book, it also made me realise something very important.

For years I’ve been telling people that I’m NOT building an agency, but I’ve always struggled to explain succinctly what type of business I AM building.

Now I’m trying the following phrase on for size:

“I’m building a subscription business.”