Author Archives: Andy

January 15, 2018

The best way to learn how to drive traffic?

I went down the route of learning to drive “traffic” by providing lead generation as a service to business owners. I dabbled with affiliate marketing years ago but much prefer the freelancer/agency route. Here’s why: 1) I’m building direct relationships with business owners – rather than with affiliate networks. 2) I get to find out […]

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January 14, 2018

My Infinity Project

First off, thanks to James Shramko for coining the term “Infinity Project”. I love this name. It implies we’ll do it forever, and might have been doing it for a while already. “Side hustle” doesn’t do it justice, and isn’t a fitting description for that thing we can’t NOT do. # HOW I GOT TO […]

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January 13, 2018

1x €5k client vs 10x €500 clients

My thoughts on acquiring 1x €5k client vs 10x €500 clients: I’ve been slowly weaning myself off the €3-5k/mth gigs. Yes, it’s great to get the revenue for a while, but when they’re spending that much with you as their freelancer (and even more on ads), then the client wants to own the AdWords campaigns […]

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January 12, 2018

Moving beyond freelancing

When you were a one-man-show, how did you manage (website) projects so as to not overwhelm yourself? My answer: I’ve a dozen monthly recurring clients on the go at the moment. I’m creaking at the seams but welcome it. I want to get to a hundred+, but I’m not rushing because the high friction of […]

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January 11, 2018

Growing your business when you have kids

It’s really tough when the kids are younger, especially when they’re not sleeping through the night, and when they’re toddlers and you have to keep an eye on them constantly. It gets easier! Ours are now all in school and it’s definitely easier. They’re aged 5, 7, and 9 to give you context. My working […]

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